America has a fascination with other people’s lives. Just look at the hit show “Keeping Up with the
Kardashians”, which has over 1.5 million viewers. Americans are intrigued by other’s lives, and this is
why telling your own story through your social media platform will help reel in your own viewers.
Marketing Through Story Telling
Our brains are wired for listening to stories. Evidence of storytelling dates back to 13,000 B.C., so
obviously, this isn’t a trend that is going away any time soon. Since sharing our lives with others gets
such engaging feedback from our audiences, it only makes sense to use this medium to attract new
viewers, as well as further interest the ones you already have.
growing and what benefits the campaign is bringing to its customers. Share personalized stories about
recent real estate endeavors, or express enthusiasm over reaching goals within the company. You must be careful, because it may be easy to share these as very basic, robotic sounding, “check-ins” to your customers. With this method, you will see your viewer loyalty drop, as well as the public’s awareness of your campaign.
Keep these updates brief, but use your maximum word count to reach its maximum potential. This is
all about strategic story telling. An episode of a television series doesn’t start out with two people
quietly eating cereal, it begins with what we call an “attention getter”. The viewer decides within
seconds whether or not they wish to continue watching the show, based upon what is presented in that
short time frame. The same can be seen in marketing campaigns. The reader will decide whether to
continue showing interest within the first sentence of your campaign. Your very first sentence should be the most deliberate and tactic one in the whole article. If you don’t catch your audience with the first, it doesn’t matter how many you follow it up with, they will stop reading. The most effective way to start
off an article is with a story. Begin with the most important part, the climax, and then let the rest of the
article tell how it happened. This way, you’ve actively hooked the audience, and they are left wanting
more; hence them continuing to read.
Many may ask why shows like “Keeping Up with the Kardashians” are so popular. The obvious answer
to this is that they are entertaining to watch. Something is constantly happening in their lives, and they
all have personalities that are entertaining. Without going to the extremes that these shows often do,
we can still add that flare and excitement into our own social media campaigns.
Having a “hook” won’t automatically boost your campaign. And just the same, randomly telling a
story won’t either. You need to learn how to balance storytelling and providing facts that will educate
the audience on what you’re trying to provide, and how it will benefit them as a customer. The story
should be in relation to the product you are trying to sell, or the message you are trying to provide.
Again, you don’t want to provide this information in a boring, black and white manner, but instead, do it
the “Kardashian way”.
Remember, celebrities are called “television personalities” for a reason, and just like them, we need
to have our own “campaign personalities”. Reality television is the absolute pinnacle of advertising.
They know what kind of people will make the market boom, and what specific personality traits keep an
audience engaged. You can add this same strategy to your own marketing campaign by simply giving
your company a personality as well.
Story Telling Is Important To Your REal Estate Business
adult audience, then it is best to choose vocabulary and a writing style that people within your targeted
audience would openly receive and engage in. This pulls in the reader because they feel they can relate
to the company on a personal level.
You can use the exact same information that you would give in a basic follow-up post, but switch to use
a different delivery tactic that gets a much better reaction. The way to do this is to pick a social media
persona that compliments the attitude of your company.
Your social media campaign should never seem like it is just a logo. People need to relate to one
another, not feel like they are just part of a marketing campaign. People have a need to feel actively
engaged in a project. If you include your audience in on the successes and the processes of your
campaign, you will see loyalty interest grow.
The Kardashian method of marketing your social media campaign is highly rewarding. By telling a
story that can “hook” the audience from the very start, and providing your information in a way that is
personable, you will be able to burst your audience’s attention. By doing this, they will be actively
addicted to your campaign, just like the 1.5 million viewers of a reality TV show.