Using facebook ads For Real Estate can reach millions
Not even television can provide that kind of audience. With TV, advertisers have to pick specific
channels and times in order to maybe hit their target, while with Facebook, it’s a 24/7 program covering every demographic. Facebook has proven to be a powerhouse for advertising. As of last year, there were over 2 billion connections between local businesses and people. On average, the total number of views local business pages are getting is over 645 million. How can you resist jumping on that band wagon?
Facebook provides a fantastic platform for building your ad. There are also step-by-step tools during the process that will help you understand and create an ad that will help engage your customers specifically through Facebook. They guide you through and help adjust your ad to best fit your needs, and last but not least, they keep track of your campaign’s success.
As someone who (sadly) checks Facebook probably every two or three hours, I have come in contact with a lot of ads. As a vintage junkie, I noticed I started getting ads promoting pin up stores in my area. My fashion itch would always get the best of me, and I had to click on them! What made them so alluring? The picture and text. The picture was bright and focused, and popped out from the page. No offense to Facebook, but it has a very basic outline that isn’t very interesting. Your advertisement is going to stand out if it is bright and creative. Wording is also central to advertisement success. Instead of these ads I was seeing saying things like “cute clothes” or “fashionable dresses”, they were specific. They said things like “retro dresses”, and “pin up dresses”. They further pin pointed exactly what I was interested in. This is how you grab your audience’s attention. Don’t use blanket terms and don’t use generalizations. Get specific.
Now that you know what you want your ad to look like and say, it’s time to get it out there. Again,
key words are crucial, and again, no blanket terms. You need to chose words that other Facebook users pick to specifically describe themselves. These can include things like veteran, mom, girlfriend, baseball player, etc. Also, include words such as location and level of education. When uploading your ad, Facebook will allow you to enter in these key words in order to target your audience. When your ad is created, Facebook will promote your advertisement on the pages of those who directly relate. This makes it so your ad is getting out to the necessary people at the exact time they are viewing it. The advertisement goes to them, instead of the customer going to you. One of the down falls of television advertising is that you have to put your ad on the TV and hope that your audience is happened to be watching. But with Facebook, the advertisement will appear when they get on. They won’t miss a thing based on their timing.
What happens when a customer clicks on your ad? Where is it going to take them? You may have
several different internet locations for your business, such as a blog, Facebook page, or business ebsite. You, as the company, need to decide which location would be the best venue for customer growth. Is your audience more personable and would enjoy a blog setting, or are they more professional and would appreciate the structured outline of an official business website?
This is all based on your audience, but this decision is crucial for your customer’s attention.
Now that you have the link directed to the correct site, it’s time to focus on page content. The most annoying thing for me to encounter is when I go to a business page and I cannot find their contact information. The worst is when you have to scroll all the way to the bottom and you find it in the corner in text so small you feel like you need a magnifying glass to read it. Keep your contact information in the top corner of your page in bold font. This is the first thing your customer will see, and this will let them know that you want them to contact you. Next, make sure the content is on point. Don’t have anything that would make the customer confused on what you are selling. Provide the necessary information, and if they have questions, well that gives them the opportunity to give you a call! But make sure all bases are covered, and all the information the customer would need to make an informed decision about your company is clearly outlined.
With more people owning a Facebook account than having a television, there is no better way to grab your audience’s attention. Take advantage with this obsession with social media. With the right tools and strategy, Facebook can be the force that makes your sales soar.
Article by Maddy Stutz