Often Agents depend too much on the MLS to do all the work in advertising new listings. As sellers become more demanding, how are you coming up with new inventive ways to stand out from the crowd? Here are 5 ways to leverage Facebook in promoting listings that will help you generate more business while giving your clients something to rave about.
Posting every one of your listings on your Facebook page wasn't considered best practice that long ago. But now with Facebook no longer giving posts from a business page reach beyond 5% of your audience it's not a bad idea for you to have an up to date inventory on your Facebook page that buyers can come and see what's available. Posting the listing as a video virtual tour or photo album also makes it easy to "share" on your personal Facebook page as well as others.
Facebook Ads is the best way to reach more than the typical 5%. Facebook is pay to play for business, but fortunately it doesn't cost too much to get great results. By advertising your listing on Facebook you will be top of mind to potential buyers that can be targeted according to their income, family size, and location. The biggest advantage to advertising your listing on Facebook is you will impress your seller by going above and beyond on something they use on a consistent basis.
3. Encourage Your Seller to "Share" the Listing on Their Facebook Page
The best way to lead generate is referrals and the best way to gain referrals through Facebook is encouraging your seller to "share" the listing with their friends on Facebook letting them know that they are using YOU as their real estate professional.
Agents have grown accustomed to ignoring emails from other realtors because who has the time to look at everyone's new listing in their inbox? Creating a private group can be a quick and easy way to share your listings to agents who have potential buyers.
The biggest advantage of Facebook is leveraging the potential to lead generate through word of mouth. When you go above and beyond for your seller they can tell everyone about it on Facebook. This form of lead generation is going to provide quality over ANY lead generation tools available.
Facebook’s Brian Boland has taken to a Facebook blog to talk about the decline of a post’s organic reach in the social network. In his role as VP Ads Product Marketing, he walked through the implications as organic reach becomes a less effective engagement tool.
A post’s organic reach reflects how often it will be seen without any further help from either the Facebook algorithm or paid-for engagement.
If you are currently paying for someone to post content on your Facebook page...STOP!
Watch the video below on what content you should post on your Facebook page. If you have a service you are considering to help with your real estate business feel free to contact Agent Solutions and we would love to help point you in the right direction.
Many of us have hit the little button on the bottom right corner of our posts on Facebook hoping that in return we will have incredible results without having to spend time learning how to run Facebook ads or money to hire a Facebook advertising company.
What I have learned is that their aren't short cuts and boosting posts is stupid. Here’s why: it’s a cheap way to get people to advertise without going into the ads manager and having them do all the “complicated” targeting. It’s basically taking advantage of those people who don’t fully know what they are doing.
My biggest issues with boosting posts is that you wont receive the same results without all the great targeting that Facebook offers through the ad manager. If you are going to spend money to run an ad you need to get the most bang for your buck.
Below is a video on the pros and cons of boosting a post.
Tap into the power of leveraging your social media advertising with Agent Solutions. Drive traffic to your website, drive buyers to your listings, grow your database, increase your top of mind exposure. Whether you use Tour Factory for your tours, info graphics with AVA Launch, home valuation with Listing Machine Agent solutions can maximize ANY of the products and content that you have spent time and money on.
Learn marketing tips to help build your database and close more deals!
TIP #1 - INCREASE YOUR TOP OF MIND EXPOSURE WITH CONSISTENT BRANDING
Whether it's your logo, tag line, or a photo of you or your team, staying top of mind in your area is important when someone is looking to buy or sell a home.
TIP #2 - BUILD A DATABASE WITH BUYERS AND SELLER LEADS CAPTURE PAGES
Landing pages that help people find the right home or get a valuation will help you grow your database. Many if not all agents have websites with landing pages but it's important to have a traffic source (like Facebook advertising) to get people to your website.
TIP #3 - ENGAGE POTENTIAL BUYERS AND SELLERS WITH SOCIAL MEDIA AND BLOGGING
Sometimes it takes a while to convince buyers and sellers that you are the right real estate agent for the job. By showing of your real estate muscle with informative information on your industry and community you will likely see an increase in listing appointments.
TIP #4 - KNOW YOUR SCRIPTS TO LAND A LISTING APPOINTMENT
Knowing your scripts will help you overcome objections and get listing appointments from online leads.
TIP #5 - BUILD YOUR REFERRAL NETWORK USING SOCIAL SHARING
Social media is a great place to take advantage of your relationships with your previous clients. Having your fans and clients "share" your content posts will help you get your message out to their connections.
TAKE ADVANTAGE OF OUR MARKETING COACH PROGRAM TO HELP YOU GET YOUR REAL ESTATE MARKETING WORKING ON AUTO PILOT!
Make sure you consider all the possible life events that occur in someone's life that result in someone making the decision to buy a new home, sell their old home, or both. Here is a short list of different events that can create potential real estate listings leads for you.
Get to know people that might want to sell soon. This will give them the confidence in you when the time comes for them to put their home on the market. Spread yourself as widely as you can to make your business grow and get your name out there.
In your business every person or reference is important. They might not be an immediate client, but keep their references for future business and stay in contact with them. Also it is important to keep in contact with your past clients and references as well, because you never know when something might come up that you would be able to help them or they may have family or friends that they can send your way. There are several ways you can contact them; Email, text, phone call, mail, newsletters, or postcards on recent market info. You can decide what works best for you and your clients.
Renters are great potential real estate buyer leads. Most renters are sick of paying high monthly payments on a home that they do not own. Make a connection with renters and keep them updated about new homes being built or houses that are going on the market near them or in their desired location. Give them information about the benefits of buying a home and show them affordable homes that are in their budget.
Homeowners typically like to know the value of their home even if they do not plan to sell anytime soon. You can send price information of houses that are going on the market in their neighbourhood. Plus update them with market conditions that will affect the price value of the houses in the area. There can be several different factors that can make the value of a house go up or down. If you are giving them updates on this information, then you never know if they will decide that it will be best for them to move up or downsize and you will be the one helping them with that journey.
You have to earn your Real Estate listing leads. It is not that difficult as long as you work toward it and put your time and effort on your clients or future clients. Make sure you are someone that your clients can rely on by giving him or her updated valuable information. Always improve yourself by staying knowledgeable in the changing real estate market, read the local paper, stay in touch with the local chamber of commerce, attend local realtors association meetings, and keep updated on what city developers and planners have to say about the market.
If you have a personal experience of renting and selling out a house, you should share this with your clients. These types of things can be overwhelming sometimes, and your clients will find your real life experiences reassuring and comforting while they are planning their future.
Responding Fast To Seller Leads
Your number one focus should be on quick response time. The fastest way to burn through leads is by taking your time to respond. Make sure you respond according to how your lead contacted you initially. If your lead sent you an email than respond with an email, if they send you a text respond with a text. The beauty of our Listing Lead Generator we use is that our program is mobile and text based which has a much higher rate of being seen than any other source. Our system also automatically sends them a postcard that ensures their is no lead that isn't contacted. Whatever system you use make sure you use it religiously.
Know Your Online Seller Lead Scripts
Having several scripts will help you overcome objections and close deals. Online leads respond different than face to face leads, so it's important that you know what script has the best shot at getting the job done. We provide a free script that you can use. My suggestion is to not only try our scripts, but find others that you are most comfortable.
Consistent Follow Up With YOUR Seller Lead
If a seller lead isn't ready to sell immediately it doesn't mean the lead has lost it's value. I understand that as an agent it's nice to get leads that turn into closed business as fast as possible, but the reality is seller leads take time. If you buy into a seller lead program including ours with the expectation that the majority or any of your leads will be ready to sell in 30 days than odds are you will be disappointed. Having a connection with a seller can be a process that needs to be nurtured through email, phone calls, or in the case of our product a text drip campaign that is sent out in regular internals. No matter what system or strategy you use follow up is essential to building your business and increasing your listing appointments.
Every Month We OFFER a Listing Lead Generator Webinar. Here is the Link to Sign Up For Our NEXT Webinar on OCTOBER 15th.